Toyota Stages World Premiere Of
|NEW YORK - April 16, 2003 -
Toyota Division Senior Vice President and General Manager Don Esmond
unveiled the all-new, second-generation, Toyota Prius electric-gas
hybrid vehicle at it's world premier for media at the 2003 New York
International Auto Show today. "Arriving this fall, the 2004 Prius
will be the first Toyota equipped with the new high-voltage/high-power
Hybrid Synergy Drive powertrain that will supply significantly more
power and performance, best-in-class fuel economy and best-in-market
emissions performance," according to Esmond. (Joe Wilssens photo)
For more information contact John Hanson, 310-468-4718 (cell 310-291-5002), Holly Ferris 310-468-4625 (cell 310-941-6196), Sam Butto, 310-468-7728 or Ming-Jou Chen 310-468-4782.
Starting at just
$20,510*, the all-new 2004 Prius is now available at your local Toyota
The all-new second-generation Toyota Prius electric-gas hybrid vehicle made its world premiere at a press conference today at the 2003 New York Auto Show.
"When the 2004 Prius arrives in dealerships this fall it will
exceed all expectations, marking the arrival of hybrid technology into
the mainstream consumer mindset," said Don Esmond, senior vice
president and general manager, Toyota Division. "Furthermore, the
debut of the Toyota Hybrid Synergy Drive system will represent a major
breakthrough in global-friendly powertrain technology."
A major difference between the new Hybrid Synergy Drive concept, and how it is improved over the current THS system centers on the duration of electric-mode driving and the peak power delivered electrically. The Hybrid Synergy Drive has a 50 percent more powerful 50-kilowatt drive-motor operating at up to 500 volts. This increased voltage and power is enabled by a newly adopted high-voltage power converter. Additionally, the generator in the new Prius has a higher peak operating speed that increases electric-mode operation in city and freeway slow-and-go operation. With 50 percent more electric power available and improved low-end torque from the drive motor, a significant boost in acceleration performance is possible.
Hybrid Synergy Drive is expected to increase fuel efficiency in the new Prius by 15 percent with combined mpg rising from the high 40's to the mid-50's. This will enable Prius to have the best fuel efficiency rating of any midsize vehicle sold in America, delivering twice the combined mileage rating of its closest competitor. What's more, the midsize Prius will also boast a higher combined mileage rating than any compact sedan sold in America.
Hybrid Synergy Drive will significantly improve acceleration performance from the mid- 12-second range to the mid- 10-second range. This acceleration level is comparable to the Toyota Camry LE four-cylinder.
Finally, Hybrid Synergy Drive will enable Prius to be nearly 30 percent lower in emissions than the current ultra-clean Prius, producing nearly 90 percent fewer tailpipe pollutants than a conventional internal combustion engine. When it arrives this fall, Prius will be certified as a SULEV, or "Super-Ultra-Low-Emission-Vehicle" for tailpipe emissions in California and those states adopting California standards. In the rest of the country, Prius will be certified as Tier 2, Bin 3. In addition, in California and those states adopting the California rules, Prius will be certified as a PZEV category vehicle. PZEV, or "Partial Zero Emissions Vehicle" is a category composed of many elements. In addition to the SULEV exhaust standard, PZEV also requires meeting a zero fuel evaporative standard, a 150,000-mile durability demonstration and offering an extended emissions system warranty.
Prius will feature dramatic and distinctive aerodynamic styling. With its triangular mono-form shape, it is a dramatic visual departure from the original Prius, and contributes greatly to one of the most aerodynamic production vehicles on the planet. At an amazing 0.26, its coefficient of drag will be a major factor in the vehicle's interior noise isolation and will contribute to its significantly increased fuel efficiency.
The new bolder design is the wrapping for a much larger package that is full of surprises. The new Prius rides on an entirely new platform. Although its wheelbase is nearly six inches longer than the current Prius it retains a relatively short overall length, casting a shadow only slightly larger than the current model. What is not so obvious from the outside is its significantly larger midsize interior.
Designers were able to achieve this tour de force in packaging by
configuring Prius as a four-door lift-back. Not only does this layout
work well with the vehicle's slipstream styling, its rear lift-back and
fold-down rear seat combine to offer a new level of cargo hauling
A Smart Entry and Smart Start option allows keyless entry and keyless startup. As the driver reaches for the door handle, an on-board sensor will recognize the signal from a key in his pocket and automatically unlock the doors. Since the driver has already been security-cleared to enter the vehicle, he can leave the fob in his pocket, push a start button located on the dash, and drive away.
Smart Entry and Start is one of only a handful of options offered in the new Prius. Offered in a single, well-equipped trim level, Prius standard equipment will include ABS brakes, power windows, door locks and mirrors, and a unique electric inverter air conditioning system. Instead of running off the fan belt, the new inverter air conditioner is fully electrically operated. Not only does this improve fuel efficiency, it ensures passenger comfort, even when the gasoline engine is off and the car is being propelled only by the electric motor.
"We've learned a lot about Prius since its launch in America two-and-a-half years ago, said Esmond. "With increased interior space, increased power and performance, best-in-class fuel economy, and best-in-market performance, we are more convinced than ever that the new Prius will continue to lead electric-gas hybrid technology into the mainstream market."
2004 Prius Preliminary Specification
Toyota Motor Sales, U.S.A., Inc., 19001 South Western Avenue, Torrance, CA 90509-2722