East Coast press unveiling of the new 2004 Prius

East Coast Toyota held a short-lead press preview with the new-generation 2004 Toyota Prius gas-electric hybrid sedan at Dolce Tarrytown House in Tarrytown, NY on Wed., Oct. 15, 2003.

At a time when many manufacturers are still promising a first-generation hybrid vehicle, Toyota is introducing the second-generation Prius.

Among its many features are:
 - An increase in size from a compact-class sedan to mid-size
 - Double the fuel economy of any other mid-size sedan
 - More Power! -- accelerates on a par with the Camry LE
 - 30% lower in emissions than the ultra-clean first-generation Prius
 - Mainstream styling
 - Practical hatchback configuration
 - Same $19,995 MSRP as the original Prius
 - Optional Smart Entry and Start system
 - Optional curtain/side airbags
 - Optional enhanced Vehicle Stability Control

Toyota believes this new Prius will have a broad appeal that goes beyond the "early adopters" who bought the original Prius.
Although the official on-sale date is October 17, nearly 10,000 orders have already been placed. The advanced Hybrid Synergy Drive system in this new-generation Prius will be the basis of many future hybrid vehicles from Toyota and Lexus, including SUVs.


Ernest Bastien
corporate manager, vehicle marketing,
Toyota Motor Sales, U.S.A., Inc.

Dave Hermance
executive engineer, regulatory affairs,
Toyota Technical Center

Text and Photos Courtesy:

Wade Hoyt
Northeast Public Affairs Manager
Toyota Motor Sales, U.S.A., Inc.
9 W. 57th St., Suite 4900
New York, NY 10019
fax: 212-644-4871

Toyota Corporate Manager of Vehicle Marketing Ernest Bastien is being interviewed by a Japanese TV crew.