Toyota polled 3,000 California consumers about alternative-fuel vehicles and says fewer are willing to pay price premiums for AVF's than those in a 1995 survey, reports the Detroit News. Interestingly, a September survey by the Japanese Automobile Manufacturers Association found the opposite results in Japan. 72% would pay more to own a "green" car.

CALSTART News Nuggest Week of Oct. 23, 1998