Introducing a work of pure genius. Prius, the world's first production car to combine a super-efficient gasoline engine with an advanced electric motor that never needs to be plugged in. No recharging stations. No plugs. No compromises. Prius is powered by the revolutionary Toyota Hybrid System, which stores the energy produced during deceleration and converts it back into electric power. It's fast fun to drive and produces up to 90% fewer harmful emissions. Prius. This changes everything.

The electric motor in Prius enhances
performance while drastically reducing emissions

The new Prius. Starting at $19,995. Destination Charge $485. Total MSRP $20.480.

or call 800-GO-TOYOTA.

Toyota HQ wrote: Prius, the world's first mass-produced hybrid electric vehicle will begin arriving in July at selected Toyota dealerships across America. This exciting new vehicle has everyone talking. Its new hybrid engine technology and fuel economy is less harmful to the environment and your pocket book! With an MSRP of $20,450*, and EPA mileage estimates of 52 miles per gallon in the city and 45 on the highway**, you'll generate savings you can brag about.

Because Prius is in high demand and only a limited number will be available in 2000, we've created an exclusive web site that is designed to give Prius enthusiasts like you the chance to be among the first to own a Prius in 2000. By visiting this exclusive Purchase Request Web site between June 30th and July 13th, you will be able to request your Prius before the general public. On July 14th, the Web site becomes accessible to everyone.

Go to for a list of authorized Prius dealers.

If you want to check out all the latest news and reviews on Prius, but aren't quite ready to reserve your own, go to the Prius web site now by clicking on

Prius Marketing Team

*2000 Manufacturer's Suggested Retail Price as of 04/18/2000, including Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, FL, GA, NC, SC, AR, LA, MS, OK and TX is $15 higher for Trucks, Sienna and SUVs; and $30 higher for all other Toyota vehicles. Actual dealer price may vary. Pricing, specifications, standard features and available equipment are based on information available when this page was produced and are subject to change without notice. **See your Toyota dealer for details.

Be the first kid on your block to own a Toyota Prius.
Most Toyota Dealers nationwide now sell the Toyota Prius hybrid
(half gas-half electric) 

For more details on the Prius
subscribe to Electrifying times and ask for the
Preview 2000 edition which featured detailed specifications of the Prius